As of September 2016 there is a new DNA testing company battling for consumers money, Living DNA. They offer a single, €159/£120/$159 , 3-in-1 test, covering autosomal, male-line yDNA (males-only duh) and maternal-line mitochondrial DNA. Even though I’ve already taken a bunch of DNA tests there are still some things that make this test interesting for me.
- There is a a heavy focus on genetic heritage – where in the world do your ancestors come from. Currently they aim to match your DNA against 80 worldwide reference populations (see fig. 1). More importantly LivingDNA follows on from the People if the British Isles project and breaks Great Britain into 21 regional areas, (see fig. 2 below).
- The company is British, I’m British, so I like to support British companies. More seriously, the company has a very structured, privacy-orientated approach to your data, security (they are ISO:9001 certified for quality controls and ISO:27001 for information security) and how your data is used.
If you are interested in the technical details of the LivingDNA test, then this paragraph from their launch PR probably covers most of the stuff you will be in interested in:
“Living DNA’s test itself is run on a custom-built “Living DNA Orion Chip”. It is one of the first bespoke DNA chips in the world to be built using the latest GSA technology from market leader Illumina, and tests over 656,000 autosomal (family) markers, 4,700 mitochondrial (maternal) markers and 22,000 Y-chromosomal (paternal) markers.”